ProColombia presented the new manifesto that will identify the country and will be called “Colombia, the most welcoming country in the world”.
Through Country Brand, the campaign "Colombia, the most welcoming country in the world" will seek to recognize the destination as the best for tourism and business.
The objective of this campaign is: "Making a foreigner feel at home is something easy to achieve in Colombia, since warmth, service and empathy are part of the DNA of this country and one of its inhabitants is home," he explained. Flavia Santoro, president of ProColombia.
This important long-term message will become the means to promote the country internationally and the impact will be measured through investment, international travelers, exports of non-mining energy products and services.
Source:
THE COLOMBIA TRAVEL AGENCY. The new message that Colombia seeks to give to the world. from Ladevi website: https://colombia.ladevi.info/
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